Mar 16
24
Posted by SimonPenson [Estimated read time: 20 minutes] Introduction and background The how-to process Setting up your team Free downloads and help guide Content marketing has an image problem. Like all potentially transformational opportunities, the world sees something glistening and jumps in head first to claim a piece of the next “goldmine.” The ensuing digital gold rush that follows often creates a stampede to be first, rather than best, and normally strategic thinking is usurped and instead replaced with a brain-out approach to delivery.
See the article here:
The Brand as Publisher Masterplan – Reinventing Content Marketing for the Next Decade